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Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?

Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?

The impact of the iconic women’s basketball player goes far beyond the court, and it will reach its crescendo over the next few weeks.

These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.

From Wisconsin’s shift to “Universities of Wisconsin” emphasizing inclusivity to Cleveland State’s “CSU 2.0” fostering emotional connections, higher ed institutions are strategically developing distinct identities.

These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.