Category Archives:


Lessons From the Field

What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

Inside Drexel’s New Social Media Management Consortium

In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

Government Relations and Marketing: A Potentially Dynamic Duo

Three ways Government Relations and Marketing departments can collaborate to successfully advocate for their schools.

Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better

Print is on the wane in all aspects of marketing collateral and on-campus operations.

Lessons Learned: Best Practices in Higher Ed Social Media

On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.

How COVID-19 Spiked ‘the Way Things Have Always Been Done’

If COVID-19 has had a silver lining, it is that we have been forced to do everything in new ways. Let’s embrace that.

Higher Ed: When Everything is Political

Higher education has never been neutral, but now it’s getting dragged – or diving headlong – into divisive politics more than ever before.

‘People Should Know Better’: Digital Accessibility in Higher Ed Comms

The latest Higher Voltage episode explores accessibility stumbles and best practices with two of the best in the business.