Category Archives:


Lessons From the Field

8 things we saw and heard at AMA ‘25

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

4 Tips to Get the Most Out of the 2025 AMA Symposium for the Marketing of Higher Education

Everything you need to prepare for higher ed marketing’s biggest conference of the year.

College has to be about more than just employability.

Graduate employability matters, but college is also where students will hone the soft skills needed for the future.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

In Praise of the Accelerated MA Program

Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.

Minerva University: Wisdom Through Experience

One university is developing global citizens by rethinking the entire higher education process, from admission to curriculum.

9 Great Podcasts for Higher Ed

Who and what do you listen to on your ride home from work? Here are our top podcast picks for higher ed professionals, no matter your role.

Called Up: It’s Worse When the Crisis Is Real

What does a crisis day look like for a social media administrator on a higher ed campus?