Category Archives:

Susquehanna University President Jonathan D. Green highlights the value of thoughtful marketing in higher education and shares the qualities he looks for when hiring marketing staff.

To meet enrollment goals, marketing teams should insist on a seat at the table when presidents, chancellors, provosts, and deans plan programs. Maybe they should build the table.

Don’t hire generals. Invest in tacticians.

Life as a social media practitioner is challenging, exciting, and a lot of fun. Here’s what you need to know if you’re considering a career in #hesm.

In higher education, an increasing number of colleges and universities are working with agencies and consultants to set and execute their marketing strategy. If you’re thinking about bringing major marketing initiatives in-house, tread cautiously and be sure to ask these five questions.

More than 15 years into his career, Jason Buzzell has now had three institutions and more than a decade under his belt. Here are his 10 tips for higher ed marketers.