Category Archives:


Education Administration

What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

Inside Drexel’s New Social Media Management Consortium

In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.

Supporting Our Social Media Teams

How can we retain our staff after 18 months of serving as punching bags?

From Teacher to Marketer: The Changing Role of the College President

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

How Will Higher Ed Work?

Most American universities are planning full re-openings this fall. But after a year-plus of working remotely, many employees are not eager to work in-person every day.

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

4 Steps to Making Your College or University Stand Out

A brief guide to overcoming the (almost) impossible task of differentiating your higher ed institution.

What We Learned: eduWeb Spring Innovation Showcase 2021

The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.