Category Archives:


Education Administration

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

Inside Drexel’s New Social Media Management Consortium

In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.

Supporting Our Social Media Teams

How can we retain our staff after 18 months of serving as punching bags?

From Teacher to Marketer: The Changing Role of the College President

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

How Will Higher Ed Work?

Most American universities are planning full re-openings this fall. But after a year-plus of working remotely, many employees are not eager to work in-person every day.

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

4 Steps to Making Your College or University Stand Out

A brief guide to overcoming the (almost) impossible task of differentiating your higher ed institution.

What We Learned: eduWeb Spring Innovation Showcase 2021

The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.

The Academic Nomad: 3 Keys to Understanding Today’s Higher Ed Students

The traditional four-year, on-campus college student is less the norm than ever. At all levels of higher ed, today’s students demand mobility and flexibility.