Category Archives:


Donor & Alumni Relations

Are Your ‘Welcome Back’ Activities Falling Short?

Return-to-campus initiatives should be more than entertaining – they should be strategic.

What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

Highly Social: The Changing Role of the College President

As college presidents become more involved in marketing, social media is a built-in part of the job.

From Teacher to Marketer: The Changing Role of the College President

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

The Cinderella Strategy: How Butler University Invested in Athletics and Won Big

How an investment in men’s basketball elevated the small Indiana school to national prominence.

4 Ways to Navigate Alumni Engagement in a Divisive Political Climate

How do you talk to alumni about political and social issues in this culturally divided time?

Give It Up: Giving Tuesday and the Latest in Higher Ed Fundraising

In the latest Higher Voltage, we explore text banking, personalized video, and other trends in higher ed giving campaigns.

Ashley Budd on Why the Future of Higher Ed Looks More Like Its Past

This art major turned higher education pro talks about her love for education, why the future of marketing looks more like the past, and the best advice her dad ever gave her.