As college presidents become more involved in marketing, social media is a built-in part of the job.
Posted by Aaron Stern on September 22, 2021
College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.
Posted by Aaron Stern on August 25, 2021
Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
Posted by Iman Griffin on July 21, 2021
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
Posted by Aaron Stern on June 16, 2021
How an investment in men’s basketball elevated the small Indiana school to national prominence.
Posted by Aaron Stern on March 10, 2021
How do you talk to alumni about political and social issues in this culturally divided time?
Posted by Aaron Stern on February 10, 2021
In the latest Higher Voltage, we explore text banking, personalized video, and other trends in higher ed giving campaigns.
Posted by Aaron Stern on November 12, 2020
This art major turned higher education pro talks about her love for education, why the future of marketing looks more like the past, and the best advice her dad ever gave her.
Posted by mbischoff on June 4, 2019
Given the recent advances in marketing technology, it’s time for colleges and universities to move away from generalized alumni communications and toward a more personalized approach.
Posted by mbischoff on March 21, 2019
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