Category Archives:

Inside Middlebury Magazine’s Digital Pivot

In the latest Higher Voltage, we explore the digital evolution of Middlebury College’s award-winning college magazine.

Unwelcome and Adrift: International Students are the Next Enrollment Cliff

Deterred by anti-immigrant rhetoric and the COVID-19 pandemic, international students are considering countries other than the U.S. for their education.

‘You’ve Got Me Thinking’: The Future of Higher Ed Professional Development

Episode 2 of the Higher Voltage podcast explores how higher ed marketers are learning and connecting with each other right now.

‘A Constant Barrage’: Social Media, Non-Stop Crisis Comms, and Mental Health

Volt’s podcast is back. Higher Voltage kicks off with a look at the strain on social media pros in this stressful time.

‘Crude and Cruel’: The Fallout of Rescinding International Student Visas

The government’s move will have crippling financial impacts and sends a clear message that international students are not welcome.

From On-Campus to Onscreen: The Virtual Reality of College Tours

Colleges are turning to virtual tours and many other digital experiences to make up for lost campus visits.

Blown Away: Building a Brand-New Admissions Cycle On the Fly

The tried-and-true process for attracting prospective students is suddenly defunct. Now what?

The Fallout Pt. 2: The New Challenges for MarComm Teams in the Time of COVID-19

In the second of our two-part series, a look at the new objectives that are taking shape for higher-ed marketers in the time of COVID-19.

The Fallout: The Real-Life Stress Testing of Crisis Comms During COVID-19

Part 1 of a 2-part series: How COVID-19 has tested college and university crisis communications plans.

Undervalued and Underinvested: The 2020 Site Search Report