Category Archives:

How Kant, Mill, and Aristotle speak to the inherent tension of ethics and marketing.

The enrollment cliff is real and scary, but the data shows that higher ed is not in a free fall.

John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

As schools target enrollment gaps, recruitment agents can be pivotal partners to reaching foreign students – if ethical guidelines are followed.

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.

How an investment in men’s basketball elevated the small Indiana school to national prominence.

Created by college and university staff, faculty, and students, these higher ed blogs cover a wide range of topics inside and outside of higher ed.