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Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Higher ed has taken a backseat in the 2024 presidential campaign, but the candidates’ records suggest Title IX, accreditation reform, and college access as potential priorities.

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Academics and advocacy leaders say the next couple of years could offer exponential developments, but departmental application is key.

Universities are hiring more higher ed administrators to meet stringent and growing requirements by accreditors.

Consultants and leaders rebut the online-only tomorrow despite the growth of remote programs and cultural shifts that have students reconsidering the value of a college education.