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An age-old PR question rears its head again on college campuses: With emotions boiling on all sides, should leaders pick a side, foster discourse or keep their heads down?

From blanket bans to curriculum acceptance, universities are taking different approaches to address the growing popularity of artificial intelligence in and out of the classroom.

From brand changes to new platforms, higher ed is feeling the effects of the social media wars.

After nearly a century of SAT dominance, test-optional, test-blind and alternative testing methods are changing the higher ed admissions process.

The financially motivated mergers raise ethical questions that have yet to be resolved.

Questions about ethics, data sharing and profitability are creating a ‘chaotic market,’ and many schools are looking to replace them with in-house services.

Gen Z wants to know: Is your institution being real about the diversity of its campus culture?

The University of California’s decision to close loopholes allowing students to piece together online degrees triggered concerns that online degrees may be considered inferior.

As spambots make it more difficult for institutions to recruit new students effectively, marketing and enrollment teams need to ensure the integrity of an institution’s data.

To survive the enrollment cliff, institutions must develop programs that provide child care, housing and more for student parents.