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The Three Major Higher Ed CRMs: A 2025 Comparison Guide article image. A diverse group of professionals engaged in a collaborative meeting around a wooden table, with laptops, notebooks, and coffee cups in use. The setting is bright and modern, featuring abstract gear-like designs on the wall in the background.

The Three Major Higher Ed CRMs: A 2025 Comparison Guide

Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing. 

Admissions /
By: Ryan Craggs
Podcasts give alumni and the university a chance to build their brands article image. A young woman in a denim jacket writes in a notebook while sitting outdoors. Behind her, a historical building with a clock tower is visible, alongside a large microphone graphic, symbolizing the theme of podcasts and storytelling in an academic setting.

Podcasts give alumni and universities a chance to build their brands.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Donor & Alumni Relations /
By: Chris Kudialis
Redefining Alumni Relationships: What do they want from you? article image. A split image showing two engaging moments at an event. On the left, a woman with short gray hair smiles warmly while holding a glass and wearing a name badge. On the right, a man with short gray hair laughs joyfully while playing a card game with others.

Redefining alumni relationships: What do they want from you?

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

Donor & Alumni Relations /
By: Alissa Carr
Podcasts give alumni and the university a chance to build their brands article image. A young woman in a denim jacket writes in a notebook while sitting outdoors. Behind her, a historical building with a clock tower is visible, alongside a large microphone graphic, symbolizing the theme of podcasts and storytelling in an academic setting.

Podcasts give alumni and universities a chance to build their brands.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Donor & Alumni Relations /
By: Chris Kudialis
Redefining Alumni Relationships: What do they want from you? article image. A split image showing two engaging moments at an event. On the left, a woman with short gray hair smiles warmly while holding a glass and wearing a name badge. On the right, a man with short gray hair laughs joyfully while playing a card game with others.

Redefining alumni relationships: What do they want from you?

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

Donor & Alumni Relations /
By: Alissa Carr
A picture taken from behind a man in a commencement cap and gown with tassel

How Are Commencement Speakers, Honorary Degrees Selected?

Amid the 2024 spring semester division, higher education institutions cite unifying selection criteria for honorary degrees and commencement speakers.

Donor & Alumni Relations /
By: J. Aelick