Editor’s Note: This article is part 2 in a two-part series on higher education blogs. Read part 1 of this series, 12 Higher Ed Student Blogs Worth Following, available now.
In part one of this series, my colleague Melissa Bischoff covered 12 higher education student blogs worth following. In part two, I’m taking the baton and sharing 26(!) higher education blogs in admissions, marketing, and career services that should be on your radar.
These blogs feature student, faculty, staff, and alumni authors, writing everything from listicle articles, Q&As, how-to advice, and personal pep talks.
For your browsing benefit, I’ve broken down these blogs into four categories (click to jump):
- Admissions Blogs Written by Administrators Only
- Admissions Blogs Written by Staff and Students
- Marketing Blogs
- Career Blogs
Whether you’re looking for inspiration to guide your already-in-progress blogging efforts, or looking for the motivation to start your own higher education blog, there’s something here for you.
Do you have a blog that deserves a place on our list? Give us a shout and let us know.
Admissions Blogs (Administrators Only)
Director of Undergraduate Admissions Rick Clark has been writing the Georgia Tech Admission Blog for more than two years, and when you consider the frequency and consistency in his publishing cadence, it is impressive and inspiring to see the way in which he has kept his content fresh.
Clark’s articles are a mix of personal stories, thought leadership, and admissions advice. What’s perhaps most impressive is the manner in which he turns personal stories into thought leadership and advice, like in a recent blog post that began with a story about his kids getting lice and turned into a helpful piece of advice for families and students going through what is often a difficult admissions process.
Recent Highlight: Do You Have That Itch?
University of Virginia
Notes from Peabody is an admissions blog run by Jeannine Lalonde, an Associate Dean in the Office of Admission at UVA. Jeannine has a note for new visitors at the top of her blog that references a decade of articles, and she’s not kidding. She’s been blogging on the platform since 2005.
Dean J’s articles are direct and to the point, with articles that include helpful tips and advice (like a recent blog on early decision deadlines) to considerate memos (like a recent notice to students affected by California wildfires and UVA’s willingness to work with them on deadlines). There’s nothing fancy here. Visually, this blog is very straightforward and, dare I say, kind of boring, but when you’re a prospective student scared about upcoming admissions deadlines and your ability to meet them, does that really matter?
Recent Highlight: On Grit, Passion, and Perseverance
Tulane University’s admissions blog is run and written by its Director of Admission, Jeff Schiffman, who publishes new content anywhere from 3-6 times per month.
There are several things to like about this blog, but two things I noticed right away included the way Jeff effortlessly covers a variety of topics and audiences — in this blog, you’ll find articles on health and fitness, visiting NOLA, and answers to frequently asked questions. He has also expanded his audience by addressing the concerns and questions of new students, prospective students, and parents.
Recent Highlight: Two Days in Nola
University of Georgia
The University of Georgia admissions blog has been a labor of love since 2009 for David Graves, UGA’s Senior Associate Director of Undergraduate Admissions. Visually, this blog is pretty straightforward (Sorry, David). Instead, the magic of this blog is in the comments section, which is full of questions from prospective students and, more importantly, answers from David.
Graves notes that while applications have risen by about 7,000 freshman applications over the last five years, calls to the UGA Admissions Office have declined every year. It’s an important reminder that blogging isn’t just about publishing content. It’s about having a conversation.
Recent Highlight: Sharks, Test Scores and Fears
Admissions Blogs (Administrators and Students)
University of Michigan
The University of Michigan admissions blog is updated weekly and chock full of helpful advice for prospective students. The blog largely features admissions and financial aid advice, written by members of UM’s enrollment management team, but it also blends in student advice, covering everything from how to survive a Michigan winter to how to make a big school like UM feel more manageable.
Recent Highlight: Frozen hair and what to wear: A survival guide to winter at Michigan
What I like about the NYU Admissions blog is how little it feels like NYU. This blog is housed on Tumblr, which does lead to some rough content discovery features, but where it lacks in user experience, it makes up for in gifs – so many gifs – for every occasion, topic, and headline.
Recent Highlight: How Long it Really Takes to Process Your Application
Lehigh’s admissions blog is a wonderful mix of social updates, student profiles, Twitter-length advice, and campus culture. The blog is a single-columned site made up of content teasers, some of which link to an external destination with more information, and some of which are simply meant to glance at and move on. It’s visually clean, brilliantly scannable, and oddly addictive.
Recent Highlight: Beds Will Roll
Tufts has done a wonderful job of showcasing its student and admissions team blog, with a default view that combines content from both sources, and a subtle option in the header of the landing page that allows users to see content from each source exclusively.
On the admissions side, content is published every 2-3 days, with that content coming from every member of the Tufts admissions team. Everything about this blog feels personal. Prominent team photos allow readers to easily assign a face to an author, while the headlines make topics feel less intimidating.
Recent Highlight: Supplements Revisited: Ainsley Ball ’21
The Lawrence University admissions blog isn’t updated as often as I’d like — they’ve only posted four times since the beginning of August — but where it lacks in quantity it more than makes up for in quality.
Lawrence University blogs aren’t so much a collection of tips and advice in listicle form as they are pep talks to prospective students and parents alike. When you’re reading an article on this blog, you can almost visualize an admissions officer sitting next to you, with a hand on your shoulder telling you it’s going to be OK. Bonus points also go to the authors of this blog for regularly answering questions that appear in the comments section.
Recent Highlight: Waiting for College Admissions Decisions to Arrive
University of Illinois
The University of Illinois admissions blog is a blog that doesn’t take itself too seriously, and that’s something I can definitely get behind. Articles on this blog are written by the U of I admissions team as well as a robust team of student bloggers, and if you ignored the headshots that appear at the top of the articles, you would occasionally have a hard time figuring out which group of authors wrote a particular article.
That’s because everyone uses gifs, slang, exclamation points, and ALL CAPS that make the blog feel casually relatable, rather than uptight and formal. That’s important to remember, and appreciate, with an audience that’s roughly 18 years old.
Recent Highlight: You’re Admitted! Congratulations!!
Columbia University SIPA Admissions Blog
Graduate blogs are undoubtedly harder to find than their undergraduate counterparts, but Columbia University has answered the call with its School of International and Public Affairs (SIPA) admissions blog. A quick look at the top ten most popular blog posts in 2017 from Columbia’s SIPA admissions blog tells you everything you need to know about the content produced for prospective students of Columbia’s two-year, full-time MIA and MPA programs. The SIPA blog covers important application deadlines and questions, but it also makes it a point to cover more informal topics like the cafe scene on campus.
Recent Highlight: Our Top Ten Posts of 2017
Colorado State University
There is so much to like about Colorado State University’s undergraduate admissions blog. It’s visually elegant, well organized, and varied in the type of content published. With a quick scroll of the blog’s landing page, you can find evergreen content about life as a Colorado State student, timely how-to advice regarding important admissions deadlines and application components, and short videos from a series called “Ram Chat,” in which students and staff offer opinions on topics like in-state residency, the honors program, dorm rooms, and more. Two thumbs up, Colorado State University.
Recent Highlight: 5 Lesser Known Scholarships to Look Out For
Sweet Briar College
The Sweet Briar College admissions blog isn’t innovative in its design or content, but the content that it does publish is extremely well executed. Blogs are well written and on brand, the content layout is clean and minimalist, and the photography is crisp and clear (no stock photos allowed.)
Recent Highlight: 5 reasons Sweet Briar made the top of my list
The Siena College blog features a healthy mix of staff and student articles, and while it’s an admissions blog, it’s not just targeted to prospective students. There are articles about surviving midterms, gift giving guides, and things college students say before Thanksgiving. What I like about Siena’s blog is the way they follow through with calls-to-action throughout the blog. This isn’t content for content’s sake; this is content with a logical next step that nurtures prospective students through the applicant journey.
Recent Highlight: How to Build an Air-tight College List
We covered Stories at Notre Dame on the Hashtag Higher Ed Podcast back in August, but ICYMI, Stories is Notre Dame’s long-form storytelling venture. Stories were originally created in 2015, but have evolved substantially since that time. Today, Stories at Notre Dame shares the incredible work being done by students, faculty, alumni, and staff. What’s also impressive is the way in which stories are displayed — it’s not uncommon for stories to include professional photography, video, and custom graphics, turning what could be a wall of text into captivating, visually stunning stories that keep you coming back for more.
Recent Highlight: Homemade Poison
University of Oregon
Raise your hand if you find student on-campus jobs exciting. If your hand isn’t raised, you just haven’t read the University of Oregon’s on-campus jobs feature. This article is a microcosm of Around the O, the University’s storytelling platform. Around the O, at the surface, looks much like a traditional newsroom, with content about student life, academics and research, and other categories often found on .edu websites. But once you click into articles, Around the O transforms into an explosion of photography, video, artistic gifs, charts, and tables that make topics some might find boring (like on-campus employment) into must-read content.
Recent Highlight: Training Ground
Cornell University SC Johnson School of Business
The SC Johnson School of Business blogs don’t resemble blogs so much as they do online magazines. Their “business feeds,” built for Johnson as well as the Dyson School, offer content for every program, written by students, faculty, staff, and alumni. The result is an incredibly rich array of content, all of which feels personal, relatable, and appealing.
Disclaimer: Cornell SC Johnson School of Business is a client of eCity Interactive.
Recent Highlight: Finding balance: Motherhood, professional, MBA student
University of California
The University of California research blog is run by “Zak and Jess,” as they refer to themselves, and is a collection of videos highlighting research performed at the University related to science, technology, humanities, and art. The blog isn’t updated often, but when a new story is published, it features some pretty cool video work that’s worth checking out.
Recent Highlight: Is It Really Possible to Live a Zero-Waste Life?
The University of Texas at Arlington
The University of Texas at Arlington social blog makes one thing clear: we all need to bow down to Hillary Green, UTA’s Social Media Coordinator and relentless content creator. Green is a one-woman wrecking crew who posts content on the UTA social blog roughly once a week, with a structured content library that includes series like Maverick Monday, a Q&A with a faculty or staff member at UTA, as well as more timely blog posts, like tips for finals or a UTA-themed holiday gift guide. This blog has only been in operation since July 2018, but Green is off to a great start. I’m excited to see where she takes Social@UTA.
Recent Highlight: 3 Tips for Decorating Your Graduation Cap
University of Wyoming
The University of Wyoming blog features content written for prospective students, current students, and new alumni. I actually heard the creator of this blog, Jenny Petty, give a presentation at AMA’s 2017 Higher Ed Marketing Symposium, where she mentioned that most of the content on this blog is written by students, with topics selected based on keyword research as well as student suggestions. If I remember Jenny’s presentation correctly, the topics that students come up organically almost always perform better, which should serve as a lesson to trust your students when it comes to topic ideas.
University of Vermont
The University of Vermont’s Outreach blog is dedicated to promoting the University’s 40 continuing and distance education programs, which include certificate programs in healthcare, sustainable food systems, and my personal favorite, craft beer.
This blog benefits from UVM’s wide range of continuing and distance education programs in two ways: first, it lends itself to an interesting and eclectic collection of content, and two, opens the blog to guest authors who, as non-traditional students, can tap into their life experiences to sell the program. The result is a fantastic online magazine that sells programs and certifications you didn’t know you wanted or needed.
Recent Highlight: An Engineer Pours His Heart & Soul into Opening a Brewery in Mexico
Temple University Beasley School of Law
Let me get this disclaimer out of the way: I started Voices at Temple Law back in 2015. That said, I’m delighted to see that the team at Temple Law has maintained the Voices blog in the time since. Recently, this blog has turned into more of a student blog, with commentary on women leaders, life as a law student, and the law school admissions process. It’s an authentic look into the diverse set of students learning the law in North Philadelphia.
Recent Highlight: Being Mindful of Your Sense of Self
It’s hard to find something not to like about Northeastern University’s Graduate Programs blog. Led by Lauren Landry, NU’s associate director of content marketing, the Northeastern graduate programs blog is an eclectic mix of educational, value-add content. Landry, in conjunction with other NU staff, faculty, alumni, and students, publishes every few days, with the perfect blend of content for all stages of the applicant journey. That includes alumni and student stories for admitted students looking to learn more about Northeastern’s programs specifically, as well as articles that are higher level and aimed at collecting search traffic through targeted keywords.
More impressive, Northeastern’s articles include relevant calls-to-action to gated premium content, like ebooks and white papers, which ensures that Northeastern’s blog doesn’t just generate page views; it generates leads.
Recent Highlight: The Importance of Cultivating Cultural Awareness at Work
Trinity University’s Parent Perspective blog isn’t updated as often as I’d like, but it deserves to be included in this article because it’s the only blog in this list that is written exclusively for parents. The Parent Perspective blog features articles written by parents of Trinity students as well as members of the Trinity administration. No topic is off-limits; a quick scan on the blog includes articles about understanding your child’s choice in college, how to prepare yourself to send your child away from home, and alcohol use on campus.
Articles written by fellow parents are particularly appealing here. In some cases, you can feel the pride that parents have for their children and their accomplishments on campus. In other instances, articles seem to exist primarily as a therapeutic activity for authors. Either way, the result is content that feels real and relatable, and isn’t that the whole point?
Recent Highlight: The Tug – How One Mom Feels When Sending Her Daughter to College
CareerEdge is written by Bentley University’s career services team and features career advice, inspiration, and congratulatory messages to recently hired graduates. The blog is updated nearly every day, and sometimes even multiple times a day. Choosing a career can seem like a daunting decision as an undergraduate, so I like that this blog features plenty of stories from real students who found their path after graduation.
Recent Highlight: How I Chose My Career in IT Consulting #MyCareerStoryMonday
University of Denver
The University of Denver’s career services blog is written by UD’s team of career advisors and provides actionable advice students can use to find their dream job after college. This blog is updated regularly and keeps students in the loop about upcoming career events happening on campus. What I like most about this blog is how it naturally features a mix of more traditional topics, such as resume writing tips, with timely topics including 3D printing and gender inequality.
Recent Highlight: 6 Websites to Find and Keep a Remote Job
Welp, there you have it. 26 higher education blogs worth following. If the blogs included in this blog have inspired you to start your own blog (say that three times fast) but you’re unsure where to start, you’re in luck. Download our blogging guide to learn how to create and curate content for your school, create blog ideas, and optimize posts to get found by prospective students.