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"The NIL Top 10: Who are the highest-paid college athletes?" article image displaying a collage of six college athletes across different sports, each wearing their team uniforms and caught in action. The top row includes a basketball player from North Carolina dribbling the ball, a gymnast on the floor mid-performance, and a football player from Colorado gesturing with his hands after a game. The bottom row shows a Duke basketball player preparing to take a shot, another football player from Colorado looking focused, and an Alabama basketball player pointing confidently.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis
The Senate just confirmed Linda McMahon as DOE Secretary. What’s next? article image. A digitally manipulated image featuring the U.S. Department of Education Federal Building placed inside a dark boxing ring. The ropes of the ring surround the building, creating a visual metaphor for conflict. The lighting emphasizes the contrast between the brightly lit government building and the shadowy, worn-down boxing ring.

DOE Secretary Linda McMahon already imposed mass layoffs. What’s next?

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Education Administration /
By: Chris Kudialis
Private equity is playing for control in higher ed marketing article image. A close-up of a Monopoly board featuring a silver horse and rider game piece near a red house. The board includes spaces labeled "Columbia University" and "University of California," with a large red question mark nearby.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Marketing & Branding /
By: Chris Kudialis
"The NIL Top 10: Who are the highest-paid college athletes?" article image displaying a collage of six college athletes across different sports, each wearing their team uniforms and caught in action. The top row includes a basketball player from North Carolina dribbling the ball, a gymnast on the floor mid-performance, and a football player from Colorado gesturing with his hands after a game. The bottom row shows a Duke basketball player preparing to take a shot, another football player from Colorado looking focused, and an Alabama basketball player pointing confidently.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis
Private equity is playing for control in higher ed marketing article image. A close-up of a Monopoly board featuring a silver horse and rider game piece near a red house. The board includes spaces labeled "Columbia University" and "University of California," with a large red question mark nearby.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Marketing & Branding /
By: Chris Kudialis
Can generative AI video be used in higher ed marketing? article image. Split image: On the left, a close-up of hands typing on a keyboard, overlaid with lines of programming code. On the right, three diverse students sitting together in a library, engaged in collaborative learning, with an overlay resembling a video timeline below.

Can generative AI video be used in higher ed marketing? 

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

Marketing & Branding /
By: John Azoni