Inspirations and aspirations for higher education social media teams from the cultural phenomenon of the summer.
Posted by Nicole Shupe on July 18, 2023
The long-awaited Twitter-fighting microblogging platform is here. Will it work for higher ed?
Posted by Nicole Shupe on July 11, 2023
Highlighting events, tutoring and Title IX will help overcome Gen Alpha students’ innate distrust in marketing and may just help your current Gen Z students.
Posted by Nicole Shupe on May 10, 2023
How can a job, which, at its core, is no more than pasting links into an empty field, adding a description and pressing the return key, help anyone when something terrible is happening?
Posted by Nicole Shupe on April 5, 2023
Here are four questions social media managers should ask to determine how the TikTok ban will impact higher ed marketing and communication efforts.
Posted by Nicole Shupe on February 14, 2023
When looking for the pulse of the student population, higher ed social administrators may need to pull on a bio-suit and get dirty in the social media cesspool.
Posted by Nicole Shupe on February 7, 2023
Take a step back from the current social media circus and let us reacquaint you with an old and comfortable marketing friend.
Posted by Nicole Shupe on January 18, 2023
Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.
Posted by Nicole Shupe on November 30, 2022
Can we offer you a listicle in these trying times?
Posted by Nicole Shupe on November 21, 2022
When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.
Posted by Nicole Shupe on October 18, 2022
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