13 Lessons from Taylor Swift’s Eras Tour

Inspirations and aspirations for higher education social media teams from the cultural phenomenon of the summer.

Threads: 7 Things Higher Ed Marketers Need to Know

The long-awaited Twitter-fighting microblogging platform is here. Will it work for higher ed?

Preparing for Gen Alpha Students: Everything Will Be Different

Highlighting events, tutoring and Title IX will help overcome Gen Alpha students’ innate distrust in marketing and may just help your current Gen Z students.

You Are Not Helpless: SM in Crisis

How can a job, which, at its core, is no more than pasting links into an empty field, adding a description and pressing the return key, help anyone when something terrible is happening?

My State Banned TikTok, Now What?

Here are four questions social media managers should ask to determine how the TikTok ban will impact higher ed marketing and communication efforts.

The Social Media Outhouse

When looking for the pulse of the student population, higher ed social administrators may need to pull on a bio-suit and get dirty in the social media cesspool.

Repin that Account

Take a step back from the current social media circus and let us reacquaint you with an old and comfortable marketing friend.

Close That Underperforming Social Media Account

Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.

5 Things To Do While Considering Twitter’s Future

Can we offer you a listicle in these trying times?

Should Marketers Quiet Quit Meta?

When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.