A college preparatory school in Maryland has found the secret ingredient to ensure effective donor campaigns: students.
Posted by Nicole Shupe on September 26, 2023
Look beyond the line to drive real marketing results and elevate team culture.
Posted by Nicole Shupe on September 13, 2023
Five key questions to ask when deciding how to allocate resources with an eye on cutting costs.
Posted by Nicole Shupe on June 13, 2023
Starting the weekend on Fridays could appeal to prospective students and help higher ed retain its fast-fleeing talent.
Posted by Nicole Shupe on June 7, 2023
College costs and ROI may be under fire, but here are three bonafide benefits for student veterans that go beyond the traditional degree.
Posted by Nicole Shupe on May 2, 2023
Ramapo College of New Jersey and the County College of Morris designed an innovative program to secure enrollment using the three Ps: partnerships, pipelines and pathways.
Posted by Nicole Shupe on April 17, 2023
Higher ed desperately needs to attract and retain talent from diverse backgrounds to deliver effective marketing for institutions, but where should we start?
Posted by Nicole Shupe on April 11, 2023
In a world filled with buzzwords, higher ed institutions need to go beyond signaling and be truly active and present in the lives of their military and veteran students.
Posted by Nicole Shupe on January 27, 2023
Including marketers in the beginning stages of higher ed program development improves efficiency and feasibility.
Posted by Nicole Shupe on September 28, 2022
A strategic enrollment plan will only work if you make it accessible and bring people along for the journey. Here’s how to do exactly that.
Posted by Aaron Stern on June 14, 2022
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