Archives

Help! How can I support DEI when the rules keep changing?

As higher ed DEI restrictions increase, marketers can take practical steps to support inclusion while staying within institutional guidelines.

Posted by Nicole Reed on April 3, 2025

My university is pushing program-specific campaigns. Should I resist?

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.

Posted by Nicole Reed on January 29, 2025

I’m struggling to attract graduate students. What can I do?

Graduate recruitment isn’t about selling degrees; it’s about creating experiences that inspire and engage.

Posted by Maryna Yankovska on September 12, 2024

I’m a one-person shop and feeling overwhelmed! What should I do?

Being a solo strategist is like being a Swiss Army knife — impressive, versatile and occasionally overwhelming — let’s sharpen those tools and get creative.

Posted by Nicole Reed on August 20, 2024

Help! My Program Director Insists on Spending Their Limited Budget on Billboards

Do they not know about multi-channel marketing?

Posted by Nicole Reed on July 24, 2024