The TikTok ban is coming. Here’s how to adapt your social media strategy.

The ultra-popular social media platform is poised to be banned in mere months. Do not fear; we have been here before.

Social Media /
By: Kellen Manning

Should You Still Start a College-Tok Account?

Gen Z is using TikTok as a search engine. Here are eight steps to connect directly with students on the platform.

Social Media /
By: Jacqueline Garcia , Jon Siapno

Is YouTube Social Media?

Although its components may be unsavory to some, YouTube should be the first thing a social media manager starts cooking.

Social Media /
By: Andrew Cassel

Is This a Complaint or a Crisis?

A social admin’s job is to know what has the potential for reputational harm, but some issues may be trickier than others.

Social Media /
By: Andrew Cassel

New Social Accounts: Who’s Going to Walk the Puppy?

A social media account is like a pet. Here are three things to consider when a department wants a new one.

Social Media /
By: Katelyn Mills-Erickson

7 Must-Know Tips for SciComm Hires

Scientists are in the business of finding answer to the universe, your job is to bring that science to the masses. Here’s how to do it effectively.

Social Media /
By: Andrew Cassel

4 Marketing Lessons from TikTok’s Creative Library

Learn how to navigate the Commercial Content Library by reviewing the work of industry leaders

Marketing /
By: Chris Huebner

13 Lessons from Taylor Swift’s Eras Tour

Inspirations and aspirations for higher education social media teams from the cultural phenomenon of the summer.

Social Media /
By: Andrew Cassel

Threads: 7 Things Higher Ed Marketers Need to Know

The long-awaited Twitter-fighting microblogging platform is here. Will it work for higher ed?

Social Media /
By: Jon-Stephen Stansel

Preparing for Gen Alpha Students: Everything Will Be Different

Highlighting events, tutoring and Title IX will help overcome Gen Alpha students’ innate distrust in marketing and may just help your current Gen Z students.

Social Media /
By: Andrew Cassel

You Are Not Helpless: SM in Crisis

How can a job, which, at its core, is no more than pasting links into an empty field, adding a description and pressing the return key, help anyone when something terrible is happening?

Social Media /
By: Andrew Cassel

My State Banned TikTok, Now What?

Here are four questions social media managers should ask to determine how the TikTok ban will impact higher ed marketing and communication efforts.

Social Media /
By: Jon-Stephen Stansel

The Social Media Outhouse

When looking for the pulse of the student population, higher ed social administrators may need to pull on a bio-suit and get dirty in the social media cesspool.

Social Media /
By: Andrew Cassel

Repin that Account

Take a step back from the current social media circus and let us reacquaint you with an old and comfortable marketing friend.

Social Media /
By: Andrew Cassel

Close That Underperforming Social Media Account

Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.

Social Media /
By: Jon-Stephen Stansel