How to Choose a CRM

Selecting the right CRM platform for your higher ed institution is an exciting, daunting proposition. Here’s what you should know.

Marketing /
By: Melissa Sersland

6 Keys to Student-Centric Marketing

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

Content & SEO /
By: Aaron Stern

Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Social Media /
By: Chris Huebner

Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

Social Media /
By: Chris Huebner

Getting Off the High Horse: How to Go All-In with Online Learning

Rasmussen College’s Caroline Gulbrandsen shares what her school has learned after two decades of online education.

Marketing /
By: Dr. Caroline Gulbrandsen

Content KonMari: How to Curate Content On Your School’s Site to Spark Joy for Users

Senior UX Designer Conny Liegl explains how to tidy up your school’s website.

Content & SEO /
By: Conny Liegl

So You Want to Get Your Dean on Twitter…

It’s 2019, and many high-ranking higher ed administrators still aren’t on social media. Once you know what’s holding them back, it’s much easier to devise a plan of attack.

Social Media /
By: Jillian Ashley Blair Ivey

Why You Need a Marketing Personalization Strategy (And How to Actually Do It)

Higher education isn’t e-commerce. But that doesn’t mean we can’t adapt strategies to engage our prospects.

Marketing /
By: Megan Miller

Reduce, Reuse, and Recycle Your Content to Avoid the Summer Slowdown on Social

It can be hard enough to fuel a content calendar for an entire school year, yet alone when school’s out for summer. But with a bit of creativity, a whole lot of resourcefulness, and a dash of #hashtag know-how, you can uncover a bounty of social media content.

Content & SEO /
By: Jon-Stephen Stansel

Getting Creative With Limited Data: How to Measure Podcasting Success

Podcast data is scarce at best, and it’s inconsistent across reporting platforms. So how do you know whether your podcast is working? Jackie Vetrano offers creative solutions to help prove the ROI.

Marketing /
By: Jackie Vetrano

Logging Out: Choosing the Right Social Media Platforms at Small Schools

How do you handle being asked to explore new social media channels when you’re already stretched thin? Take a strategic approach and consider the ROI first.

Social Media /
By: David Pavlak

Building Your Content Strategy for Engagement

Justin Laing discusses his initiative to repurpose content, with a goal of producing up to ten pieces of content from one hour with a researcher on campus.

Content & SEO /
By: Justin Laing

HESM Tools and Tricks: Suggestions From the Pros

In the fast-paced world of social media, it can be hard to find the time to explore new opportunities for process improvement. To fix this, we asked five #hesm pros what tools they couldn’t live without right now.

Social Media /
By: Dr. Corie Morell-Martin

What Are UTM Codes, and How Can Higher Ed Leverage Them?

When implemented strategically, UTM codes have the power to help you measure the effectiveness of your marketing campaigns and make better-informed decisions moving forward.

Marketing /
By: Jackie Vetrano

The Ultimate Guide to Keyword Research

Keyword research, though unsexy, is a foundational part of SEO. Learn about the different types of keywords and how to find and evaluate them.

Content & SEO /
By: Stephen App