Marketing Specialist – Business Services

Job Summary

Performs strategic marketing analysis to determine enrollment growth strategies at the university and college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.

Responsibilities

KEY RESPONSIBILITIES:

• Works with department leadership to develop, implement and execute strategic marketing plans for assigned areas to achieve business goals
• Organizes and oversees multi-channel marketing campaigns to increase engagement and support departmental project goals
• Analyzes overall marketing plan and performance, reports out on the progress of marketing campaigns to assigned department(s), and edits marketing strategy as needed
• Develops content ideas and works with creative team to produce copy and graphics for digital and print materials for various target audiences that support departmental goals
• Works with digital marketing team to utilize email, web, and social media tools to drive users to the assigned department, enhance the brand and promote assigned department(s) programs and initiatives
• Plans and manages project communications, monitoring project status, proactively managing changes, communicating regularly between assigned department(s) and marketing team
• Oversees assigned marketing budget
• Ensures projects meet brand standards by following KSU Brand Approval guidelines
• Works with print vendors to produce quality printed graphics and oversees the timely installation and removal of signage to further campaign goals
• Directs implementation of best practices through paid media channels

Required Qualifications

Educational Requirements

Bachelor’s degree from an accredited institution of higher education in Marketing, Business, or related field

Required Experience

Four (4) years of experience in building complex marketing programs and campaigns within multiple channels

Preferred Qualifications

Preferred Educational Qualifications

An advanced degree from an accredited institution of higher education in a related field

Preferred Experience

• Previous Marketing experience in higher education
• BrightEdge SEO platform experience
• Experience in advanced Google Analytics, and Microsoft Office suite
• Previous experience in project management, social media, event planning, print, and direct mail
• Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information

Abilities

• Able to handle multiple tasks or projects at one time meeting assigned deadlines
• Able to conduct and utilize various market research techniques and data analysis
• Able to coordinate and run meetings with departmental leadership to review communications, updates, and goals of departments
• Able to share knowledge and experiences with marketing peers and assist with cross promotion programs
• Able to facilitate complex marketing campaigns and project management
• Able to develop and maintain strong partnerships to understand key business strategies, objectives, and project expectations to support marketing efforts and goals Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention
• Able to research, write and edit original content for print, online, multi-media and social media

Knowledge

• Knowledge of strategic and operational planning for campaigns and marketing projects
• Knowledge of traditional and emerging marketing channels
• Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc

Skills

• Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
• Strong coaching and negotiation skills
• Skilled in the development and execution of marketing plans and strategies
• Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics)
• Strong attention to detail and follow up skills
• Strong customer service skills and phone and e-mail etiquette

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu

Other Information

This is not a supervisory position.

This position has financial responsibilities.

This position will not be required to drive.

This role is not considered a position of trust.

This position does not require a purchasing card (P-Card).

This position may travel 1% – 24% of the time

This position does not require security clearance.

Background Check

• Standard Enhanced
• Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.