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Job Title: Marketing & Recruitment Specialist

Job Family: Professionals

Full-Time/Part-Time: Full time

Compensation Grade: 6S

Pay Type: Salary

Department: Graduate Initiatives

Job Summary: The Marketing and Recruitment Specialist serves as the primary marketing strategist for Graduate Studies, the Center for Innovative Leadership, and other offices serving post-baccalaureate students. The Marketing & Recruitment Specialist is responsible for the creative development, efficient implementation, and assessment of marketing and promotional strategies that advance Graduate Studies, and strengthens its visibility and market position, resulting in both optimal community and prospective student awareness of their programs, and the achievement of measurable enrollment goals.

Job Description:


To foster and maintain strong partnerships across campus and in the community, and to serve as the principal liaison for all Graduate Studies marketing and recruitment activities.

To manage the development, advancement, and visibility of graduate programs and non-degree programs, ensuring alignment with Furman University brand identity, experience and architecture through unified and consistent cross-platform integration of messaging and graphic identity.

To manage, in conjunction with campus partners, all inbound and outbound marketing for Graduate Studies and the Center for Innovative Leadership, and other offices serving post-baccalaureate students: advertising, promotion, and public relations activities, including print, online, radio, social media, and recruiting events.

To recruit and track prospective students in conjunction with office staff as well as campus and community partners. This may include making presentations, attending graduate school fairs and employer education events, following up with prospects, and maintaining productive professional relationships.

To identify stakeholder life-cycle strategies and to build marketing and communications programs that meet stakeholder needs at critical points in their engagement with the University, utilizing state-of-the-art principles and tools of constituent relationship management (CRM).

To develop and monitor Graduate Studies marketing and communications plans, programs, and campaigns, and provide regular reporting of same.

To supervise marketing staff members, including graduate assistants.

To develop goals, establish consistent standards for measurement, and assess progress through quantified and qualified research.

To be knowledgeable and fully understand all aspects of graduate programs and non-degree programs, as well as programs of competitor institutions and student demographic profiles.

Perform other duties as assigned.

The intent of this job classification description is to provide a representative summary of the types of duties and responsibilities that will be required of positions in this classification and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically present in this description.

Qualifications, Education & Experience:

Bachelor’s degree in Marketing or similar required. Minimum of three years’ experience in marketing production for a higher education institution, advertising or marketing agency, or media company required.

Masters in communication, marketing, strategy or related preferred, or similar levels of professional experience.

Proficiency with graphic design programs such as InDesign, Photoshop, and other Adobe Creative Cloud products etc.

Proficiency in CRM tools (Slate and/or Hubspot preferred), spreadsheets, databases, and appropriate word processing programs.

Must possess excellent written, verbal, graphic and oral communication skills.

Tactful, cheerful, sensitive, diplomatic, team player.

Must have demonstrated ability to work in intensive support staff activities, in a goal/deadline atmosphere, including, but not limited to the following: strategic thinker, clear and concise communicator, detail oriented, oversees multiple projects and follows through with details, understanding of and adherence to deadlines, persistent and assertive.

Able to distinguish colors; write, hear, read and speak sufficiently for general conversation in person, in public, and on the telephone; identify and distinguish various sounds associated with workplace; see adequately to read computer screens and written documents necessary to the position.

Experience With Graduate Students And/or Student Recruitment Preferred.

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