Marketing Communication Specialist

Open Date 12/18/2024

Requisition Number PRN40873B

Job Title Coordinator, Marketing & Communications

Working Title Marketing Communication Specialist

Job Grade C

FLSA Code Administrative

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

M-F 40 hrs per week; hybrid (remote + in person)

VP Area President

Department 02199 – Marketing & Development

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $44,000.00 – $50,000.00

Close Date 03/18/2025

Priority Review Date (Note – Posting may close at any time)

Job Summary

Do you enjoy analyzing data, managing execution timelines, updating financial reports, maintaining budgets, coordinating marketing campaigns as well as special projects and collaborating with a team? Are you self-driven, detail-oriented and passionate about marketing? If so, we want to hear from you!

The University Connected Learning ( UCL ) Marketing and Communications (MarComm) department seeks a skilled, task-driven, data-oriented and organized marketing professional who will play a key role in our success. You will be responsible for a variety of tasks, including project managing key campaigns for our core programs, assisting in the the development and management marketing budgets, analyzing data to identify consumer trends, trafficking ads through our media agency of record and supporting strategic planning through market research – among other relevant responsibilities.

This is a hybrid in person/work from home, entry-level opportunity for an individual who will gain valuable marketing and communications experience working for a major higher education institution with career growth potential.

About University Connected Learning ( UCL ) at the University of Utah:

Based in Salt Lake City and founded in 1906, UCL enrolls over 25,000 learners annually, from all over the world. UCL connects the local and global community to the University of Utah, allowing students to learn, return, and refresh throughout their careers. With over 600 employees dedicated to serving and engaging learners of all ages, UCL connects faculty and students to the technology, services, and data that enhance learning and teaching. UCL hosts the University’s Continuing Education, UOnline, and Digital Learning departments. To learn more, visit www.ucl.utah.edu .

Responsibilities

• Coordinate MarComm campaign execution plans using project management systems for key programs to ensure execution partners meet execution deadlines. (Includes managing global marketing calendars for key programs.)
• Meet with internal clients to ensure clear expecatations on strategic priorities and overall project execution are established and met.
• Collaborate with cross-functional teams to provide data-driven insights that inform marketing decisions.
• Serve as a liaison to various cross-functional internal teams including finance, legal, HR and purchasing.
• Develop content and/or written communications for various MarComm needs.
• Coordinate the development, management, maintenance and reconciliation of the UCL MarComm budget and payment card systems, ensuring alignment with team goals and university regulations.
• Analyze marketing data, generate reports, and identify opportunities to optimize spending and improve future performance for program marketing campaigns.
• Assist with vendor relations include procurement, onboarding, contract approvals/negotiations, day-to-day communications, product ordering, billing, as well as ad trafficking/asset turnover.
• Perform various other duties as assigned by MarComm leadership.
• Participate in marketing events both on and off campus, such as tabling events, public speaking engagements, information sessions, and other related activities.
• Communicates and maintains relationships with program faculty and staff to ensure consistent flow of information and efforts to enroll new students.
• Coordinate and assist in creating internal and external communications to prospective and admitted students.
• Contributes to marketing efforts by participating in social media campaigns, public relations opportunities, and promotional events.
• Effectively utilizes standard office software applications to prepare briefs, correspondence, presentations, and reports related to job responsibilities.
• Develop a working knowledge of University of Utah resources, departments, and contacts to appropriately leverage to complete tasks.
• Perform various other relevant duties as assigned by MarComm leadership.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Minimum Qualifications

Bachelor’s Degree in Marketing, Communications, or a related area, or equivalency (one year of education can be substituted for two years of related work experience).

One year of related experience and demonstrated human relations and effective communication skills required. Experience in different styles of writing, publishing software packages and advertising concepts may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

• Experience working with budgets and financial data.
• Skilled in managing multiple tasks with competing timelines.
• Strong analytical and problem-solving skills.
• Knowledge of various marketing principles, best practices, media channels and types of media/creative deliverables.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with data visualization tools.

Type Benefited Staff

Special Instructions Summary

Problem Solving

The incumbent has the authority to edit and compose both initial outbound communications and draft responses to student inquiries. The incumbent will also have the ability to retrieve data, analyze and formulate reports.

Representative challenges faced by the incumbent include working with various areas to coordinate communications efforts. The incumbent will produce professional and accurate communications which exhibit a professional and courteous style.

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/

Online reports may be submitted at oeo.utah.edu

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.