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Type of Position:
Professional Staff – External Affairs
Day Shift (United States of America)
University of Arkansas, Fayetteville
Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations.
The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.
If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied.
For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.
University Relations Strategic Communications
Summary of Job Duties:
At its core, the director of social media strategy is not only a strategist but a public relations practitioner who plays a key role in the university social media implementation and ability to manage relationships with audiences. The Director of Social Media Strategy is a digital native fluent in the language of social media who develops, coordinates, implements and leads the University of Arkansas’ social media strategy and marketing to build brand awareness, generate engagement and enhance the university’s reputation in the state and nation. This position reports to the executive director of strategic communications and serves as the university’s lead on social media content and marketing strategy to ensure consistency in voice while cultivating, engaging and growing various audiences through compelling posts and social media marketing.
The director collaborates with units across campus and the UREL video and design teams to produce a wide array of multimedia products and may develop a team of interns and ambassadors. The director will also maintain the university’s primary presence on Facebook, Twitter, Instagram, LinkedIn and other relevant digital platforms while also listening across platforms to identify – and respond to – trends and emerging issues. This position ensures that social media channels, social media content and other digital communications are created, maintained, updated and measured/evaluated for effectiveness. This position serves as the university’s subject-matter expert on social media strategy, storytelling and marketing and serves as a leader and advisor to all social media contributors across campus, hosting a monthly meeting to share trends, best practices, university strategy and professional development with campus contributors. This position is highly collaborative in support of the university’s marketing, communications and public information goals. The director will work to grow the university’s social media team, as needed, to provide the highest level of service to the university and all of its units to meet these goals.
Regular, reliable, and non-disruptive attendance is an essential job function of this job, as is the ability to create and maintain collegial, harmonious working relationships with others.
- Bachelor’s degree in public relations, journalism, communications, marketing, English or related field
- At least two years related experience in social media content strategy and marketing
- Experience with social media listening, management and analysis tools
- Supervisory experience
- Exceptionally strong social media and multimedia storytelling, communicative and interpersonal skills
- Fluency in digital media/digital native
- Ability to adopt implement institutional voice to social media posts
- Master’s degree in marketing, journalism, communications, English or related field
- Crisis communications experience
- Proven ability to take complex topics and explain them in succinct and understandable terms
- Experience working in a collaborative environment
- Supervisory experience
- Customer service experience
Knowledge, Skills & Abilities:
- Knowledge of the principles and practices of social media and/or public relations
- Knowledge of design and layout techniques
- Superb writing, editing, and communication skills with the ability to adapt stories for separate audiences and develop an institutional voice
- Ability to work collaboratively, solve problems, and meet deadlines
- Ability to research, organize, and disseminate information
- Ability to maintain files
- Ability to write descriptive and informative narratives
- Ability to use computers to enter data and publish graphic materials
- Ability to create detailed plans that can be deployed by others, if necessary
- Ability to synthesize information
- Ability to be punctual and reliable
Commensurate with education and experience
Required Documents to Apply:
Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume
Proof of Veteran Status
Recruitment Contact Information:
Eunice M. Alberson, Director Human Resource Partners, email@example.com
All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS
Please do not send to listed recruitment contact.
Pre-employment Screening Requirements:
Criminal Background Check, Sex Offender Registry
The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture and climate that embeds inclusion, diversity, equity, and access. For more information on diversity and inclusion on campus, please visit: Division of Diversity, Equity, and Inclusion
The University of Arkansas is an equal opportunity, affirmative action institution. The university welcomes applications without regard to race/color, sex, gender, pregnancy, age, national origin, disability, religion, marital or parental status, protected veteran or military status, genetic information, sexual orientation, gender identity or any other characteristic protected under applicable federal or state law.
Persons must have proof of legal authority to work in the United States on the first day of employment. All applicant information is subject to public disclosure under the Arkansas Freedom of Information Act.
Constant Physical Activity:
Frequent Physical Activity:
Occasional Physical Activity:
To apply for this job please visit uasys.wd5.myworkdayjobs.com.