Director of Marketing & Communications

Nebraska Wesleyan University (NWU) seeks a visionary Director of Marketing & Communications to enhance the university’s presence in Nebraska and beyond. This is an exciting time to join NWU, as we are actively collaborating with Ologie on a brand refresh to amplify our story, deepen our impact, and elevate our reputation. The Director of Marketing & Communications will play a central role in bringing this vision to life, ensuring NWU is seen, heard, and celebrated across our region.

If you are a strategic thinker, a creative leader, and a marketing innovator ready to make a real impact, we encourage you to apply. The incumbent will be reporting to the Vice President for Enrollment Management and Marketing. This role is a strategic leadership position, responsible for developing and executing marketing initiatives that drive enrollment, community engagement, institutional pride, and support for institutional advancement and fundraising efforts. The Director will implement data-driven campaigns, oversee digital marketing efforts, and ensure that NWU’s brand resonates with prospective students, families, alumni, and the greater community.

This is a full-time, benefit eligible position which requires occasional evening and weekend work includes a comprehensive package including health, vision and dental insurance benefits, retirement benefits, a generous holiday schedule, and both undergraduate and graduate tuition remission among other benefits.

Responsibilities

Brand Strategy & Awareness

• Develop and execute a strategic marketing plan to increase awareness and engagement with NWU at the state and regional level.
• Build and maintain a compelling brand presence through digital, social, print, and traditional media.

Community Engagement & Visibility

• Elevate NWU’s profile and brand recognition through targeted outreach, sponsorships, partnerships, and engagement initiatives.
• Develop creative campaigns that position NWU as an essential part of the Lincoln community.

Enrollment & Digital Marketing

• Drive enrollment marketing efforts through compelling storytelling, lead generation, and digital engagement.
• Oversee website strategy, SEO, content development, and digital advertising to ensure NWU reaches prospective students where they are.

Creative & Content Development

• Develop and oversee the production of engaging content, including video, photography, written stories, and social media campaigns.
• Deploy a platform that empowers users across campus to create content using university-approved templates and branding elements, ensuring consistency and alignment with institutional standards.

Leadership & Collaboration

• Lead a team of marketing professionals, fostering collaboration, creativity, innovation, and accountability.
• Partner with admissions, advancement, and academic leadership to support enrollment, fundraising, and institutional priorities.
• Work closely and proactively with internal and external stakeholders to amplify NWU’s messaging and awareness.

Qualifications & Experience

• Bachelor’s degree in marketing, communications, business, or a related field; master’s degree preferred.
• 7+ years of experience in marketing, branding, or communications, preferably within higher education or a mission-driven organization.
• Proven track record of increasing brand visibility and community engagement.
• Expertise in digital marketing, content strategy, and data-driven decision-making.
• Strong leadership and team management experience.
• Demonstrated ability to develop message strategy and coordinate creative execution.
• Strong interpersonal skills and the ability to create strong relationships with both campus and community constituents.