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Reporting to the Director of Marketing and Public Relations, the Digital Communications Specialist will be charged with developing and implementing strategic plans and tactics to drive awareness and engagement through targeted creative, compelling and branded digital content. Specifically, the role will support CMSRU’s goal of building brand awareness and driving engagement through information sharing and storytelling by utilizing multiple forms of communication, including, but not limited to, social media, Web, multimedia and other emerging communication platforms. The Digital Communications Specialist will be a skilled writer with a command of editorial voice, tone and style that fits each channel within the overall communications program. He or she will produce a high volume of content under tight deadlines to ensure satisfactory and timely promotion of news and events, and must have good judgement and the ability to work independently. Marketing and Public Relations reports to the Office of the Dean, but also reports to and supports university-related communication through the Division of University Relations. The digital communication specialist will follow university standards when applicable.

Reporting to the Director of Marketing and Public Relations, the Digital Communications Specialist will
be charged with developing and implementing strategic plans and tactics to drive awareness and
engagement through targeted creative, compelling and branded digital content. Specifically, the role will
support CMSRU’s goal of building brand awareness and driving engagement through information
sharing and storytelling by utilizing multiple forms of communication, including, but not limited to, social
media, Web, multimedia and other emerging communication platforms.

The Digital Communications Specialist will be a skilled writer with a command of editorial voice, tone
and style that fits each channel within the overall communications program. They will produce a
high volume of content under tight deadlines to ensure satisfactory and timely promotion of news and
events, and must have good judgement and the ability to work independently.
Marketing and Public Relations reports to the Office of the Dean, but also reports to and supports
university-related communication through the Division of University Relations. The digital
communication specialist will follow university standards when applicable.

Qualifications:

  • Bachelor’s Degree (preferably in interactive media, journalism, communications, English or other related discipline)
  • 2 (two) years of full-time professional experience (preferably in digital communications within higher education/non-profit)
  • Strong writing and editing skills, with experience creating content that is suitable for a social audience; excellent grasp on current popular culture and the medical student demographic
  • Ability to work independently and simultaneously handle multiple projects in busy office environment
  • Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
  • Proficiency in Google Analytics and knowledge of social media management apps/software
  • Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred
  • WordPress experience, Cascade Content Management System experience, and Constant Contact experience helpful
  • Higher education experience strongly preferred

Candidates must be legally authorized to work in the US, and the university will not sponsor an applicant for a work visa for this position.

Rowan University values diversity and is committed to equal opportunity in employment.

To apply for this job please visit careers.pageuppeople.com.