Associate Vice President for Marketing

$145,000-$165,000 (Depending on Experience)

The Associate Vice President (AVP) for Marketing and Communications provides strategic leadership for the institutions integrated marketing and communications efforts and serves as the senior communications strategist. The AVP for Marketing and Communications develops and implements comprehensive strategies to enhance the universitys brand, reputation and visibility while supporting enrollment, fundraising, recruitment and institutional priorities. The position serves as the Public Information Officer during crisis management situations.

The successful candidate will report to the reports to the Vice President for Institutional Advancement; supervises staff in marketing, communications and sports information; works closely with the Chief of Staff and Presidents Office, Admissions, Development, Alumni Engagement.

Major Responsibilities/Duties

Public Relations

• Serve as the primary media contact for the university and maintain a liaison role with news media, radio, and television to give the campus proper and fair external coverage
• Share university, faculty, staff and student achievements with local, regional and national media outlets, tailoring each announcement to its specific audience
• Ensure thorough evaluation of how the universitys initiatives and programs impact surrounding communities and the broader region
• Create media relations guidelines, compose news stories and scripts, launch specialized publications, write articles and handle urgent communications needs
• Represent the university at various community events including meetings, town halls, celebrations and formal dinners

Brand Management and Marketing

• Ensure consistency of institutional brand identity across all platforms and materials
• Responsible for enforcing university policies regarding brand and style guidelines
• Lead innovative marketing campaigns that differentiate the institution in a competitive landscape
• Manage and enforce all Cortland related trademarks

Comprehensive Content Creation

• Responsible for the universitys photography, video, social/digital media, website design and content
• Oversee university-wide publications, including the alumni magazine Columns, monthly internal and external newsletters and enrollment management materials, web content for Cortland.edu and presidential annual reports

Personnel Management

Campus Leadership

Crisis Management

Budget Management

Required Qualifications

• A masters degree
• Minimum of 7 years of progressive experience in marketing and/or communications
• Minimum of 3 years in a leadership role with direct supervision of staff
• Experience with crisis communications and reputation management

Preferred Qualifications

• Experience working in higher education marketing or communications
• Significant experience and success in working with the media