Episode
No One Asks What Students Actually Want – Catherine Friday
Kevin and Catherine delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.
Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.
NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.
Mentorship programs can increase recruitment and forestall mass resignations if implemented correctly within higher ed leadership.
In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.
Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.
Learn how your institution can implement a digital content strategy that will spark a connection with users and inspire action from prospective students, alumni, and donors.
Learn how Inbound marketing can empower Higher Ed marketers to attract the right people, convert prospective students, close applicants and delight alumni.
Kevin and Catherine delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.
Erin and Teresa dive into the IHE’s annual president survey to determine if university presidents are being introspective enough about potential campus issues.
Erin and Teresa welcome SNHU President Paul LeBlanc to discuss AI, competency-based education and preparing students for a changing workscape.
Kevin Tyler welcomes MIT’s director of social media strategy to discuss her new book and social media’s impact on higher education marketing.
Attempts to simplify and eliminate inconsistencies in the federal aid forms has resulted in an unprecedented disruption to student financial aid offices.
Admission website content sucks, but personalized, equitable content can increase access.
Universities are changing their internal spaces to match the way students live and learn.
Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.
For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event that paints a vibrant picture of the evolving higher education landscape. […]
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.