Time to Talk TikTok
Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.
When Did College Admissions Get So Corporate?
Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’
Should University Presidents Be on Twitter?
Only if they don’t want to be out-of-touch stereotypes from ’80s movies.
Higher Ed Needs to Up its Martech Game
Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.
The Truth About the ‘Male Enrollment Crisis’
Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.
What is Social Media Good For?
Without clear goals, there’s really no point in having social channels at all.
Inclusive Marketing, Front and Center
Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.
How You Can Support Your Social Media Manager
Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.