Category Archives:


Professional Development

Help: My President Wants Results From Our Rebrand Right Now

Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.

Leadership Lessons: My First 90 Days at William & Mary

What I’ve learned about people management, planning and making myself accessible and accountable.

Your brain matters more than ever

In the age of AI, interpersonal skills, emotional intelligence and lived experience are essential assets and key differentiators for higher ed marketers.

How can I create marketing materials that show inclusivity without being performative?

In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.

How can I centralize marcomm without destroying trust and morale?

In the first video version of her advice column, Jaime Hunt answers a persistent question for higher ed marcomm pros.

The state of the higher ed workforce ‘is not good’

Stress and uncertainty are pervading a relatively stagnant workforce, but there are signs of hope if you look hard enough.

Can’t-Miss Higher Ed Conferences for 2025-26

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Adoption, agents and empathy: Notes from the 2025 Engage Summit

This year’s conference underscored the urgency and opportunity for higher education to jump on the AI train.

My President Won’t Budget for Rebrand Research—Now What?

When leadership wants to skip a research and “content team” doesn’t capture your impact, here’s what to do.

Can’t-Miss Higher Ed Conferences for 2025

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.