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Kean University’s marcomm team is using question-based heading structures, video content and faculty expertise to enhance visibility in LLM searches.

A winning AI marketing strategy means building for machines and humans, targeting the top and bottom of the funnel.

As generative AI moves into search, higher ed marketers need to craft their content to be discovered by Bing, Bard and the machine-learning engines that drive them. Here’s how to do that.

Three ways higher ed marketers can prepare for the next wave of privacy measures

There are three key phases of work required to successfully move content as part of any website redesign or maintenance strategy.

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.