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American universities are chasing tuition dollars online and abroad, but some programs offer a much better buy than others.

How a new brand platform, a new slogan, a new logo and — of course— a pop-up pizza shop, revamped this 185-year-old institution’s identify.

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.

Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.