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How Gettysburg College built a performance index that translates complex metrics into clear, boardroom-ready insights.

How a new brand platform, a new slogan, a new logo and — of course— a pop-up pizza shop, revamped this 185-year-old institution’s identify.

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

Everything you need to prepare for higher ed marketing’s biggest conference of the year.

Graduate employability matters, but college is also where students will hone the soft skills needed for the future.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.

One university is developing global citizens by rethinking the entire higher education process, from admission to curriculum.