Category Archives:


Interviews

AMA 2025: The Year Higher Ed Got Serious About Its Digital Backbone

These vendor interviews highlighted how higher ed marketing is changing, fast.

QuickFire: Nate Jorgensen

16 questions with Miami University’s Senior Director of Marketing.

QuickFire: Todd Lineburger

16 questions with Muhlenberg College’s Vice President of Communications and Marketing

QuickFire: Ashley Budd

23 questions with Cornell University’s Senior Director of Advancement Marketing

QuickFire: Jennifer Umberger

20 questions with Kettering University’s VP of Marketing and Communications

QuickFire: Devin Purgason

20 questions with Forsyth Technical Community College’s Executive Director of Marketing and Student Care

 QuickFire: Jenny Petty

19 questions with the University of Montana’s VP of Marketing, Communications, Experience and Engagement

QuickFire: Kathy Kissane

16 questions with Thomas Jefferson University’s AVP of Marketing

QuickFire: Kin Sejpal

19 questions with the University of Redlands’ VP of Marketing and Communications

Motivation, Transparency and the Need to Be Proactive

Kelly Peiffer, VP of marketing, communications and advancement at Manor College, discusses declining student interest and transparent leadership.