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Features

QuickFire: Nate Jorgensen

16 questions with Miami University’s Senior Director of Marketing.

8 things we saw and heard at AMA ‘25

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

4 Tips to Get the Most Out of the 2025 AMA Symposium for the Marketing of Higher Education

Everything you need to prepare for higher ed marketing’s biggest conference of the year.

It’s time to press ‘Play’ on courage again

Why advancement teams need to get back to the work of leading institutions courageously.

The Advancement Manifesto

A call to arms for those who build belonging, trust, and transformation in higher education.

QuickFire: Todd Lineburger

16 questions with Muhlenberg College’s Vice President of Communications and Marketing

’Why I Still Love Higher Ed’

Forget all the negativity. These marcomm pros explain why they still adamantly believe in the purpose of higher ed — and its future.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Is Bill Belichick good for UNC’s bottom line?

His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.

College has to be about more than just employability.

Graduate employability matters, but college is also where students will hone the soft skills needed for the future.