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To meet enrollment goals, marketing teams should insist on a seat at the table when presidents, chancellors, provosts, and deans plan programs. Maybe they should build the table.

For enrollment marketers, figuring out how and when to talk about costs is critical. By being transparent, communications offices can make the case to prospective students and families that their institution is within reach and a worthwhile investment.

Given the recent advances in marketing technology, it’s time for colleges and universities to move away from generalized alumni communications and toward a more personalized approach.