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The ever-evolving landscape of Name, Image and Likeness seems to finally have some guardrails in place. But interviewed insiders say it’s still just the early framework for what’s ahead.

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Higher ed has taken a backseat in the 2024 presidential campaign, but the candidates’ records suggest Title IX, accreditation reform, and college access as potential priorities.

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.