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Forget all the negativity. These marcomm pros explain why they still adamantly believe in the purpose of higher ed — and its future.

The stats, quotes, and recurring themes that stood out at the annual higher ed marketing conference.

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.

Three higher ed marcomm leaders on what’s working, what’s not, and what’s in store for 2021.