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Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

Faced with increasing competition and limited resources, colleges are turning to AI technology to streamline admissions and effectively manage student recruitment.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

19 questions with the University of Montana’s VP of Marketing, Communications, Experience and Engagement

Three northeastern schools have provided programs for neurodiverse students to find the support they need when navigating the stressful higher ed experience.

The impact of the iconic women’s basketball player goes far beyond the court, and it will reach its crescendo over the next few weeks.

Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.

These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.

These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.