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16 questions with Muhlenberg College’s Vice President of Communications and Marketing

What I’ve learned about people management, planning and making myself accessible and accountable.

Teresa and Erin discuss the lawsuit against UNC, Vanderbilt’s poll that shows rising confidence in higher education, the increasing compliance struggle, and more.

In the age of AI, interpersonal skills, emotional intelligence and lived experience are essential assets and key differentiators for higher ed marketers.

Forget all the negativity. These marcomm pros explain why they still adamantly believe in the purpose of higher ed — and its future.

Saint Francis University’s decision to drop Division I athletics wasn’t just about sports — it was about mission, students, and trust.

Lindsay Daugherty unpacks how food insecurity, housing instability, and mental health challenges are reshaping higher ed’s responsibility to students — and why the future of enrollment depends on being “student ready.”

Paul Liebman, Chief Compliance Officer at Vanderbilt, shares lessons from the front lines of federal oversight and analyzes the bind that higher ed is in right now.

Kean University’s marcomm team is using question-based heading structures, video content and faculty expertise to enhance visibility in LLM searches.

In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.