Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?
Posted by Maryna Yankovska on July 9, 2025
Alumni magazines that succeed trade puff pieces for purpose — and prove their power in the inbox age.
Posted by Maryna Yankovska on May 21, 2025
A deep dive into the magazines that keep alumni connected, informed and inspired.
Posted by Maryna Yankovska on April 9, 2025
From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.
Posted by Maryna Yankovska on April 2, 2025
Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.
Posted by Maryna Yankovska on March 19, 2025
Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.
Posted by Maryna Yankovska on March 13, 2025
Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.
Posted by Maryna Yankovska on March 5, 2025
Legal experts and educators debate the future of diversity initiatives in the wake of new federal directives.
Posted by Maryna Yankovska on February 26, 2025
The Hannon Hill 2025 Cascade CMS User Conference highlighted AI-powered website management, accessibility tools and the role of brand storytelling in higher ed marketing.
Posted by Maryna Yankovska on February 24, 2025
The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.
Posted by Maryna Yankovska on February 12, 2025
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