Archives


No Country for Young Men?

Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?

Do alumni magazines still matter?

Alumni magazines that succeed trade puff pieces for purpose — and prove their power in the inbox age.

Turning the page on tradition.

A deep dive into the magazines that keep alumni connected, informed and inspired.

Higher ed marketing trends shaping an already high-stakes 2025.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

DOE Secretary Linda McMahon already imposed mass layoffs. What’s next?

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Higher ed faces a crossroads over Trump’s executive orders on DEI.

Legal experts and educators debate the future of diversity initiatives in the wake of new federal directives.

What’s next for Cascade CMS?

The Hannon Hill 2025 Cascade CMS User Conference highlighted AI-powered website management, accessibility tools and the role of brand storytelling in higher ed marketing.

Are Donald Trump and college sports an NIL match made in heaven?

The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.