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Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing. 

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.

Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

In Florida and Texas, university hurricane preparedness is enhanced with real-time communication and tech to keep students and parents informed and safe.

Many universities are choosing political neutrality to foster free expression and maintain trust, but this approach poses strategic risks.

Higher ed has taken a backseat in the 2024 presidential campaign, but the candidates’ records suggest Title IX, accreditation reform, and college access as potential priorities.