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Trump, Harris split on higher ed’s future. How committed are they?
Higher ed has taken a backseat in the 2024 presidential campaign, but experts say the two sides have historically attempted policies that may influence the next administration.
OPTimized. Why STEM MBAs help students and institutions.
STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.
NIL athletes are thriving. But how do colleges and universities benefit?
How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.
NIL athletes are thriving. But how do colleges and universities benefit?
How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.
Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.
Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.
The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.
More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.