Pull Up a Chair: Inviting Marketers to Program Development

Including marketers in the beginning stages of higher ed program development improves efficiency and feasibility.

Marketing /
By: Christopher Romano

25 Higher Education Conferences to Attend in 2022-2023

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Does Every Department Need Insta?

The importance of determining a need and defining a strategy for an effective social media presence.

How to Create a Winning Strategic Enrollment Plan

A strategic enrollment plan will only work if you make it accessible and bring people along for the journey. Here’s how to do exactly that.


Data-Driven Marketing Maturity Assessment for Higher Ed

Data-Driven Marketing Maturity Assessment for Higher Ed

Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

5 Pillars and 5 Pitfalls to Higher Ed Unified Communications

A strategic approach to unified communications means aligning people, processes, technology and data to enable communicators to effectively engage with their constituents.

The 2020 Higher Education Site Search Report

The 2020 Higher Education Site Search Report

Learn how investing in superior site search technology positively affects user experience and website performance for higher education institutions.

Higher Voltage

The ‘Woke Campus’ and the Politicization of Teaching in Higher Ed

Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.

‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.


Higher Ed Preps for the End of Race-Conscious Admissions

SCOTUS to consider two cases seeking to eliminate affirmative action and legacy admissions.

Admissions /
By: Tavleen Tarrant

Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.

What is the Future of Work in Higher Ed?

Burnout, demoralization, resignations, and how higher ed can change to embrace the future of work.


Upcoming Events


Social Media Strategies Summit Higher Ed

Join us this October 24th - 27th for the Social Media Strategies Summit Higher Education virtual conference! All Higher Ed sessions will take place October 24th - 25th, followed by […]

October 7 @ 8:12 am EDT
Register Today