White Paper

The 2020 Higher Education Site Search Report

One of the most critical interactions prospective students have on a school’s website is searching for programs, majors, and courses of interest.

Based on our research, we have found that there is a significant opportunity to increase conversion rates by improving prospective students’ initial search experience.

In this report, you will learn:

  • The aspects of search that most impact the user experience
  • The benefits of a personalized search experience
  • What metrics to watch to assess the effectiveness of site search
  • The value of analyzing and disseminating search data analytics across your organization

Download the White Paper