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Private: 6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Marketing & Branding
Incorporating AI into the Admissions Process
As higher ed grapples with the complexities and expenses of admissions, the allure of adopting AI grows.
By: Aila Boyd
Considering the Long-Term Impact of Rankings Changes
Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?
By: Aila Boyd
How Much Is Caitlin Clark Worth to the University of Iowa?
The impact of the iconic women’s basketball player goes far beyond the court, and it will reach its crescendo over the next few weeks.
By: Chris Kudialis
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9 Must-Know Higher Education Marketing Trends for 2024
These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.
By: Ryan Schwartz
10 Higher Ed Rebrands Redefining College Identities
From Wisconsin’s shift to “Universities of Wisconsin” emphasizing inclusivity to Cleveland State’s “CSU 2.0” fostering emotional connections, higher ed institutions are strategically developing distinct identities.
By: Ryan Schwartz
10 Campuses with A+ Instagram Accounts
These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.
By: Ryan Schwartz
3 Universities Stand Out from the Crowd
These institutions market to prospective students who are looking for colleges that align with their personalities and interests, as well as their academic goals.
By: Anne Albanese
CRMs: Powering Graduate Programs
Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.
By: Joshua Aelick
Impact of Social Media Disruptions
From brand changes to new platforms, higher ed is feeling the effects of the social media wars.
By: Aila Boyd
QuickFire: Carrie Phillips
18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer
By: Kevin Renton
QuickFire: Danielle Sewell
16 questions with York College of Pennsylvania’s Director of Digital Marketing
By: Kevin Renton
How to Use AI in Higher Ed Marketing and Enrollment, and How Not To
Generative AI can help marketers and enrollment pros in a variety of ways, but it may not work for everything.
By: Sean Daly
7 Great Higher Ed Billboards
Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.
By: Ryan Schwartz
QuickFire: Sarah McMaster
17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management
By: Kevin Renton
Marketing Mental Wellness: How to Develop and Promote Student Support Programs
An increased focus on mental wellness and equitable access is driving colleges to develop – and promote – new resources and programs to help keep students healthy and enrolled.
By: Ryan Schwartz
OPMs Are Under Fire. Can Colleges and Universities Live Without Them?
Questions about ethics, data sharing and profitability are creating a ‘chaotic market,’ and many schools are looking to replace them with in-house services.
By: Aila Boyd