Category Archives:

As AI impacts employment opportunities, how can higher ed help graduates be competitive?

Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.

Gen Z is using TikTok as a search engine. Here are eight steps to connect directly with students on the platform.

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

From security concerns to successful support, higher ed institutions must consider all aspects of the digital education experience for students and faculty.

Although its components may be unsavory to some, YouTube should be the first thing a social media manager starts cooking.

Five key takeaways from a higher ed marketer actively seeking a change within the industry.

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

Mentorship programs can increase recruitment and forestall mass resignations if implemented correctly within higher ed leadership.