Insights

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Marketing /
By: Shane Baglini

Higher Education Conferences to Attend in 2024

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

What Can Higher Ed Learn from the Finance Industry to Restore Trust?

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

The Digital Campus: Navigating the Future of Connected Education

From security concerns to successful support, higher ed institutions must consider all aspects of the digital education experience for students and faculty.

Resources

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Data-Driven Marketing Maturity Assessment for Higher Ed

Data-Driven Marketing Maturity Assessment for Higher Ed

Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.

The Higher Ed Social Listening Handbook

The Higher Ed Social Listening Handbook

Your guide to implementing social listening strategy on campus, including key metrics, how-to guides, and over a dozen campus case studies.

Higher Voltage

In a Word-Of-Mouth Business, No One Shares Average – Allen Adamson

Kevin and Allen discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

Employers Need to Step Up, Provide More Internships – Brandon Busteed

Erin and Teresa welcome Brandon Busteed to discuss the potential impact of integrating learning and work.

No One Asks What Students Actually Want – Catherine Friday

Kevin and Catherine delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

Features

Considering the Long-Term Impact of Rankings Changes

Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?

Marketing & Branding /
By: Aila Boyd

Incorporating AI into the Admissions Process

As higher ed grapples with the complexities and expenses of admissions, the allure of adopting AI grows.

QuickFire: Kathy Kissane

16 questions with Thomas Jefferson University’s AVP of Marketing

Are Accreditors to Blame for the Growing Cost of Higher Ed?

Universities are hiring more higher ed administrators to meet stringent and growing requirements by accreditors.

Jobs

Upcoming Events

New!

The National Conference of Race & Ethnicity in Higher Education

The 36th Annual National Conference on Race & Ethnicity (NCORE) in Higher Education is set to take place on the island of Oʻahu. Prepare for an enriching five-day event featuring captivating conference sessions, […]

May 28, 2024 @ 12:00 am
Register Today